Coca-Cola signs on as naming rights partner for Coca-Cola Arena
Participating in this sponsorship deal:
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About Sponsor:
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke . Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.
About Property:
The Coca-Cola Arena, Dubai is the first and largest fully air-conditioned, multipurpose indoor Arena in the Middle East and the only Arena to operate year-round in the region. With a capacity of 17,000, the Coca-Cola Arena has the capability to host major international touring artists, a full range of sporting events, family entertainment, comedy shows, exhibitions and gala dinners because of its highly adaptable design which includes a rolling modular stage, automated drapes and a retractable seating system that creates more intimate spaces for smaller-scale events. The Coca-Cola Arena is equipped with a state-of-the-art sound system and almost 400 square metres of modular and ribbon LED screens. The roof structure can support 190 metric tonnes of production equipment meaning the biggest and best shows in the world can be easily accommodated. The entire façade of the Coca-Cola Arena is equipped with an LED strip light system that illuminates the surrounding City Walk neighbourhood at night and changes colour depending on the action inside. The Arena also includes 42 corporate suites which raise the bar for corporate entertaining in the region. Situated within the urban lifestyle destination of City Walk, the Coca-Cola Arena is owned by Meraas and proudly operated by AEG Ogden, part of the Anschutz Entertainment Group (AEG), one of the world’s largest entertainment groups. Managing more than 120 of the world’s premier venues and playing host to the world’s greatest performers, AEG’s absolute priority is to exceed the fans’ expectations.