Snapshot
November 06, 2014

Coca-Cola signs on as official sponsor for Perfect Vodka Amphitheatre

Participating in this sponsorship deal:

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About Sponsor:

Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke . Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.

About Property:

20,000 person outdoor music venue in West Palm Beach. Our annual attendance is 200,000 and average between 20-24 events a year in sunny South Florida. We draw the biggest names in Rock, Country and Alternative music. Past performers include: Dave Matthews Band, Coldplay, Kenny Chesney, Brad Paisley, Rush, Aerosmith, and Jimmy Buffett. We have many unique opportunities for sponsors including naming rights of the venue, VIP Club, Lawn section, family section, Party Decks, and Private Bars. We also offer traditional signage, experiential programs, and an in-house TV loop.

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LOS ANGELES, Oct. 6 /PRNewswire-FirstCall/ -- The Coca-Cola Company (NYSE: KO) and Live Nation (NYSE: LYV) announced today a multi-year strategic sponsorship and marketing alliance. The new association leverages Live Nation's artist-to-fan distribution platform to provide The Coca-Cola Company with a broad range of integrated marketing opportunities spanning Live Nation's venues, concerts, content, VIP experiences and online ticketing and ecommerce operations in the United States.
Read more at www.prnewswire.com »
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