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November 06, 2014

Coca-Cola signs on as official sponsor for Danica Patrick

Participating in this sponsorship deal:

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About Sponsor:

Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke . Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.

About Property:

Danica Sue Patrick (born March 25, 1982) is an American auto racing driver, model and advertising spokeswoman. She is the most successful woman in the history of American open-wheel racing, being the only woman to win in the IndyCar Series as well as holding the highest finish by a woman at the Indianapolis 500 of 3rd place. She competed in the series from 2005 to 2011. She currently competes in the NASCAR Nationwide Series.

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Danica Patrick will be introduced as a Coca-Cola-sponsored driver today at Charlotte Motor Speedway, USA TODAY Sports has learned, a development that adds a powerful retail brand to Patrick's portfolio.
Read more at www.usatoday.com »
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