Coca-Cola signs on as official sponsor for ESPN College GameDay
Participating in this sponsorship deal:
About Sponsor:
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke . Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.
About Property:
College GameDay is an ESPN entertainment show previewing college football games. It first aired in 1987 with Tim Brando as host and Lee Corso and Beano Cook as commentators. Beginning more-or-less as a report on college football games, the show would undergo a radical transformation beginning in 1993 as the show began incorporating "live" broadcasts. The official name of the show is College GameDay built by The Home Depot. There is a separate radio broadcast, ESPN Radio College GameDay, on ESPN Radio.