Snapshot
November 06, 2014

Coca-Cola signs on as official sponsor for German Football Association

Participating in this sponsorship deal:

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About Sponsor:

Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke . Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.

About Property:

The German Football Association is the governing body of football in Germany. A founding member of both FIFA and UEFA, the DFB has jurisdiction on the German football league system and is in charge of the men's and women's national teams. The DFB headquarters are based in Frankfurt. Sole members of the DFB are the German Football League , organising the professional Bundesliga and the 2. Bundesliga, along with five regional and 21 state associations, organising the semi-professional and amateur levels. The 21 state associations of the DFB have a combined number of more than 25,000 clubs with more than 6.8 million members, making the DFB the single largest sports federation in the world.

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