Coca-Cola signs on as official sponsor for Harlem Globetrotters
Participating in this sponsorship deal:
About Sponsor:
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke . Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.
About Property:
The Harlem Globetrotters are an exhibition basketball team that combines athleticism, theater and comedy. The executive offices for the team are currently in downtown Phoenix, Arizona; the team is owned by Shamrock Holdings, which oversees the various investments of the Roy E. Disney family.