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October 12, 2015

Coca-Cola signs on as presenting sponsor for IGN Esports Weekly

Participating in this sponsorship deal:

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About Sponsor:

Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke . Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.

About Property:

Produced by IGN, Esports Weekly is a weekly highlight show covering esports which includes the latest news, talking with the biggest personalities and players, and giving you a behind the scenes look at your favorite teams and leagues.

Read More
Leading games and entertainment media company IGN announced today its official partnership with Coca-Cola to bring new, in-depth coverage to the rapidly growing world of esports. The jointly created online vĂ­deo series will air weekly, starting Friday, October 9th at 7:00pm ET on IGN.com.
Read more at www.marketwatch.com »
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