Coca-Cola signs on as official sponsor for iHeartRadio Jingle Ball Tour
Participating in this sponsorship deal:
About Sponsor:
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke . Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.
About Property:
iHeartRadio Jingle Ball Tour is an annual multi-market December concert tour making stops in cities such as Dallas, San Francisco/Oakland, Los Angeles, Minneapolis, Philadelphia, Boston, New York, Washington, D.C., Chicago, Miami/Ft. Lauderdale, and Tampa. Performing artists include One Direction, 5 Seconds of Summer, Demi Lovato, Fifth Harmony, Zedd, Shawn Mendes, Tove Lo, Charlie Puth, Calvin Harris, DNCE, Nick Jonas, Selena Gomez, R. City, Conrad Sewell, Alessia Cara, The Weeknd, Hailee Steinfeld, Fall Out Boy, Becky G, and Natalie La Rose.