Snapshot
October 17, 2024

Coca-Cola signs on as for JTG Daugherty Racing

Participating in this sponsorship deal:

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About Sponsor:

Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke . Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.

About Property:

JTG Daugherty Racing is a NASCAR Sprint Cup Series team owned by former advertising executive Tad Geschickter and his wife Jodi, along with current ESPN analyst Brad Daugherty. It currently fields the #47 Bush's Baked Beans Toyota Camry driven by Bobby Labonte in the Sprint Cup Series, in an alliance with Michael Waltrip Racing. The team had merged with Wood Brothers Racing during the 2006 season, but split from the Wood Brothers early in 2008.

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