Coca-Cola signs on as official sponsor for Madison Square Garden
Participating in this sponsorship deal:
About Sponsor:
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke . Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.
About Property:
Madison Square Garden (MSG), colloquially known as The Garden, is an American multi-purpose indoor arena in Midtown Manhattan, New York City, New York. Located between 8th and 7th Avenues, and between 31st and 33rd Streets, it is situated on top of Pennsylvania Station. It is named after Madison Square, the location of the first incarnation of the arena. The venue resides in close proximity to other Manhattan landmarks, including the Empire State Building, Koreatown, and Macy's at Herald Square. Opened on February 11, 1968, it is the longest active major sporting facility in the New York metropolitan area and the fourth incarnation of the arena in the city, following the previous Madison Square Garden, which operated from 1925 to 1968.