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November 06, 2014

Coca-Cola signs on as official sponsor for NBA London Game

Participating in this sponsorship deal:

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About Sponsor:

Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke . Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.

About Property:

Held at London's O2 Arena, NBA London Game is an annual NBA regular season game held in London, UK.

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Coca-Cola, which has been an NBA sponsor since 1986, will continue to use the partnership to showcase its Sprite brand. The lemonade has been the official soft drink of the NBA in the US since 1994, but the new deal will see it become the lead beverage associated with the league across the world.
Read more at www.sportspromedia.com »
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