Snapshot
September 26, 2017
Coca-Cola signs on as official sponsor for New Orleans Pelicans

Participating in this sponsorship deal:

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About Sponsor:

Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke . Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.

About Property:

The New Orleans Pelicans are a professional basketball team based in New Orleans, Louisiana. They play in the Southwest Division of the Western Conference of the National Basketball Association. The franchise began play during the 1988–89 NBA season as the Charlotte Hornets, based in Charlotte, North Carolina, where they were located for fourteen seasons. Following the 2001–02 season, the team relocated to New Orleans, becoming the New Orleans Hornets. After three seasons in New Orleans, Hurricane Katrina forced the franchise to temporarily relocate to Oklahoma City, where they spent two seasons as the New Orleans/Oklahoma City Hornets. The Hornets returned to New Orleans full-time for the 2007–08 season. The team was renamed the New Orleans Pelicans after Mr. Tom Benson (Owner of the Saints) acquired the team in June 2011.

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“With over 100 years in the beverage industry, Coca-Cola UNITED and its local bottling companies have earned a world-renowned reputation as a leader in the community. I particularly want to thank the great people of Coca-Cola UNITED and its New Orleans associates,” said Pelicans President Dennis Lauscha. “We are thrilled to partner with Coca-Cola and bring its products to the Smoothie King Center, which will only further enhance the fan experience.”
Read more at www.nba.com »
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