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December 07, 2015

Coca-Cola signs on as official sponsor for New York Mets

Participating in this sponsorship deal:

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About Sponsor:

Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke . Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.

About Property:

The New York Mets are a professional baseball team based in the borough of Queens in New York City, New York. They belong to Major League Baseball's National League East Division. One of baseball's first expansion teams, the Mets were founded in 1962 to replace New York's departed National League teams, the Brooklyn Dodgers and New York Giants. From 1964 to 2008, the Mets' home ballpark was Shea Stadium. In 2009, they moved into a new stadium, Citi Field.

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The giant Pepsi PEP -0.46 % -Cola sign, perhaps the ballpark’s most prominent and well-known feature, won’t be high above the right-field stands. In its place will be a new logo, the one of Pepsi’s fiercest competitor: Coca-Cola. KO -0.17 %
Read more at www.wsj.com »
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