Snapshot
November 06, 2014

Coca-Cola signs on as official sponsor for Pittsburgh Pirates

Participating in this sponsorship deal:

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About Sponsor:

Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke . Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.

About Property:

The Pittsburgh Pirates are a Major League Baseball club based in Pittsburgh, Pennsylvania. They play in the Central Division of the National League, and are five-time World Series Champions. The Pirates are also often referred to as the "Bucs" or sometimes the "Buccos" .

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The ballpark will switch from Pepsi products to Coca-Cola products, since the Pirates and the Atlanta-based soft drink giant reached a sponsorship, marketing and so-called pour-rights agreement during the offseason.
Read more at www.post-gazette.com »
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