Coca-Cola signs on as official sponsor for Russell Athletic Bowl
Participating in this sponsorship deal:
About Sponsor:
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke . Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.
About Property:
The Russell Athletic Bowl is an annual college football bowl game that is played in Orlando, Florida, at the Citrus Bowl. The bowl is operated by Florida Citrus Sports, a non-profit group which also organizes the Capital One Bowl and Florida Classic. The bowl was founded in 1990 by Raycom and was originally played at Joe Robbie Stadium in Miami where it was known as the Blockbuster Bowl, the CarQuest Bowl, and the MicronPC Bowl. The bowl was also known as the Tangerine Bowl, the original name for the Capital One Bowl, from the time it moved to Orlando until Foot Locker, the parent company of Champs Sports, purchased naming rights.