Coca-Cola signs on as official sponsor for Texas Tech Red Raiders
Participating in this sponsorship deal:
About Sponsor:
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke . Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.
About Property:
The Texas Tech Red Raiders are the athletic teams that represent Texas Tech University . The women's basketball team uses the name Lady Raiders; however, the school's other women's teams use the "Red Raiders" name. The university's athletic program fields teams in 15 varsity sports and 30 club sports. The Masked Rider and Raider Red serve as the mascots representing the teams, and the school colors are red and black. Texas Tech participates in the NCAA Division I and is a founding member of the Big 12 Conference.