Coca-Cola signs on as for The Basketball Tournament
Participating in this sponsorship deal:
About Sponsor:
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke . Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.
About Property:
The Basketball Tournament is a 5-on-5, winner take all tournament with a grand prize of $1,000,000. The Basketball Tournament is a single elimination, open competition for players 18 years of age or older with the championship game airing on ESPN in August. In its first season, The Basketball Tournament drew over 100 team entries from around the country with 32 teams ultimately making the field. Participants ranged from professional players and recent college talent to local legends and pickup basketball stars. The event expanded nationwide in 2015 and doubled its prize.