Coca-Cola signs on as official sponsor for The Rider Challenge
Participating in this sponsorship deal:
About Sponsor:
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke . Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.
About Property:
The Rider Challenge is the ultimate scavenger hunt for music fans. In each episode, six teams of two compete to fulfill an artist “rider,” or a list of requirements set by a musical artist or group as a condition of attending a live music performance at a given venue. Winners get to meet the artist, hang out backstage, and move to the next round. The overall winner win a Ford Fiesta and receive an all-access ticket pass to all Live Nation concerts for a year.