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November 06, 2014

Coca-Cola signs on as official sponsor for UCLA Bruins

Participating in this sponsorship deal:

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About Sponsor:

Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke . Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.

About Property:

The UCLA Bruins are the sports teams for University of California, Los Angeles . The Bruin men's and women's teams participate in NCAA Division I as part of the Pacific-12 Conference and the Mountain Pacific Sports Federation . For football, they are in the Football Bowl Subdivision of Division I . UCLA has the most decorated athletic program in NCAA history, with 108 NCAA team championships. UCLA is the only school with a No. 1 overall pick in the MLB , NFL , NBA and MLS drafts. Kareem Abdul-Jabbar and Bill Walton were top picks in the NBA, Troy Aikman in the NFL, Chris Chambliss and Gerrit Cole in the MLB, and Tahj Jakins, Steve Shak, Marvell Wynne and Chance Myers in the MLS. UCLA is the only school with winners in top football , men's basketball , baseball awards: Trevor Bauer , Gary Beban , Marques Johnson and Ed O'Bannon .

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UCLA said it has consolidated all of its separate beverage contracts and sponsorship agreements into a 10-year, $15.4 million deal with Atlanta-based Coca-Cola. The various contracts and agreements had included deals with Purchase, N.Y.-based Pepsico.
Read more at m.ajc.com »
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