Coca-Cola signs on as for UMass Minutemen
Participating in this sponsorship deal:
About Sponsor:
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke . Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.
About Property:
The UMass Minutemen are the athletic teams that represent the University of Massachusetts Amherst in NCAA Division I sports competition. The nickname is also applied to club teams that do not participate within the NCAA structure. Strictly speaking, the Minutemen nickname applies to men's teams and athletes only; women's teams and athletes are known as Minutewomen. The Minutemen and Minutewomen primarily compete in the Atlantic 10 Conference. The Minutemen ice hockey team competes in Hockey East, while the Minutemen men's lacrosse team has been a member of the Colonial Athletic Association conference since 2010. The football team confirmed a move to the Football Bowl Subdivision's Mid-American Conference in April 2011 and will become a full member in 2013.