Coca-Cola signs on as official sponsor for West Virginia Mountaineers
Participating in this sponsorship deal:
About Sponsor:
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke . Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.
About Property:
The West Virginia Mountaineers are the athletic teams of West Virginia University. The school is a member of National Collegiate Athletic Association Division I and the Big East Conference. On July 1, 2012 the Mountaineers will switch conferences, moving from the Big East to the Big 12, becoming the conference's easternmost team, and first in the Eastern Time Zone. The school's mascot is known as the Mountaineer. The two major sports at the university are football and basketball , although many of the other sports have large followings as well. The West Virginia University athletic program also has the honor of being the only school in the nation in 2007 to win a BCS game, a NCAA Men's Basketball Tournament game, and a NCAA Women's Basketball Tournament game.