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November 06, 2014

Coca-Cola signs on as official sponsor for World Wide Fund for Nature

Participating in this sponsorship deal:

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About Sponsor:

Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke . Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.

About Property:

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Because water is essential to nature, communities, and business, The Coca-Cola Company and WWF launched a transformational partnership in 2007 to help conserve the world’s freshwater resources. Expanding this focus and building on our progress, we have renewed our collaboration through 2020 to achieve even greater impact by helping address the natural resource challenges that impact fresh water.
Read more at worldwildlife.org/partnerships/coca-cola.com »
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