Comcast signs on as naming rights partner for Maryland Terrapins
Participating in this sponsorship deal:
About Sponsor:
Comcast Corporation is the largest cable operator, home Internet service provider, and fourth largest home telephone service provider in the United States, providing cable television, broadband Internet, and telephone service to both residential and commercial customers in 39 states and the District of Columbia.
About Property:
The Maryland Terrapins, commonly referred to as the Terps, consist of 27 men's and women's athletic teams that represent the University of Maryland, College Park in National Collegiate Athletic Association Division I competition. Maryland became a founding member of the Atlantic Coast Conference in 1952, and is now a Football Bowl Subdivision program in football.
Naming rights deals are becoming increasingly popular for collegiate teams as university presidents broaden their approach to fund raising. Commercialization of venue names is a result of increasingly complex economics in sports. Universities are beginning to target the "deep pockets" of corporations to help generate revenue while these corporations are drawn by the glamour of high profile sports and the seemingly endless marketing possibilities of having its name associated with a facility.
Read more at https://law.marquette.edu/national-sports-law-institute/corporations-go-back-school-colleges-attract-naming-rights-deals.com »
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