Snapshot
November 30, 2015

ConAgra Foods signs on as official sponsor for The Wiz Live!

Participating in this sponsorship deal:

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About Sponsor:

ConAgra Foods, Inc. is a North American packaged foods company. ConAgra's products are available in supermarkets, as well as restaurants and food service establishments. Its headquarters are located in Omaha, Nebraska. ConAgra also formerly had locations in Las Cruces, New Mexico, Gilroy, California, King City, California, Modesto, California, and Fernley, Nevada part of Gilroy Foods & Flavors now part of Olam International. Also, Irvine, California, and Downers Grove, Illinois .

About Property:

The Wiz Live! is an upcoming television special scheduled to air live on NBC on December 3, 2015.[1] Produced by Craig Zadan and Neil Meron, it is a performance of a new adaptation of the 1975 Broadway musical The Wiz, a soul/R&B reinterpretation of L. Frank Baum's The Wonderful Wizard of Oz with an African-American cast.[2]

Read More
With advertisers clamoring for live programming, NBC sold out The Wiz Live! about three weeks ago. And with the show airing near the beginning of the holiday season, marketers in a broad range of categories have signed up, according to Dan Lovinger, executive VP for entertainment advertising sales at NBCUniversal.
Read more at www.broadcastingcable.com »
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