Snapshot
November 06, 2014

Converse signs on as official sponsor for Ruffian Collection at Mercedes-Benz Fashion Week NY

Participating in this sponsorship deal:

Converse logo Open uri20141112 64162 1u2rpf2?1415807663

About Sponsor:

Converse is an American shoe company that has been making shoes, lifestyle fashion and athletic apparel since the early 20th century.

About Property:

Brian Wolk and Claude Morais are the creative designers behind the critically acclaimed New York fashion house Ruffian. The designers received The Fashion Group international Rising Star Award and are members of the influential Council of Fashion Designers of America. Favoring a modern take on the Victorian aesthetic, they create unity through contrast by drawing inspiration from the silver screen, European court culture, and America's rich cultural lexicon. Their design philosophy stays true to the couture tradition, passionate in detailing and with using only textiles of the finest quality and construction. Their distinctive haute style is as romantic as it is ready-to-wear. In each collection, culture seamlessly mixes with counter-culture; classic with cutting edge, punk with princess. Ruffian de-constructs archetypes and then rebuilds them slightly askew. Since their 2004 launch, Ruffian has caught the attention of the worlds leading high-fashion media garnering features in The New York Times, Harper’s Bazaar, Italian Vogue, W, Elle, Teen Vogue, Nylon and WWD. Celebrity fans include Scarlett Johansson, Angelina Jolie, Cate Blanchett, Kim Kardashian, Kirsten Dunst, and Kate Moss. Recently, the label has expanded from accessories and clothing to include a line of cosmetics in partnership with MAC and in Fall 2013 premier their first set of Nail Lacquers.

Activation Locations
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Tailored pants, feminine silks... and Converse sneakers? That was the scene this morning at the Ruffian spring 2013 presentation. From the start of the show, the designer duo officially captured my heart for another season. One of my favorite looks in the (too short) presentation was a pair of the most perfect cream colored silk lace tap shorts, a tailored jacket, extra high hair and Converse sneakers—the perfect mix of feminine and casual. Is it bad that I've skipped over fall and am headed straight for next spring?
Read more at www.seventeen.com »
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