Coors Light signs on as presenting sponsor for ESPN College GameDay
Participating in this sponsorship deal:
About Sponsor:
The Coors Brewing Company is a regional division of the world's fifth-largest brewing company, the Canadian Molson Coors Brewing Company and is the third-largest brewer in the United States. Coors is also renowned for operating the Golden, Colorado brewery, the largest single brewery facility in the world. Coors Brewing Company operates in the United States and Puerto Rico as part of <a href="https://sponsorpitch.com/sponsors/millercoors">MillerCoors</a>, a joint venture of SABMiller plc and Molson Coors Brewing Company.
About Property:
College GameDay is an ESPN entertainment show previewing college football games. It first aired in 1987 with Tim Brando as host and Lee Corso and Beano Cook as commentators. Beginning more-or-less as a report on college football games, the show would undergo a radical transformation beginning in 1993 as the show began incorporating "live" broadcasts. The official name of the show is College GameDay built by The Home Depot. There is a separate radio broadcast, ESPN Radio College GameDay, on ESPN Radio.