Coors Light signs on as for South Carolina Gamecocks
Participating in this sponsorship deal:
About Sponsor:
The Coors Brewing Company is a regional division of the world's fifth-largest brewing company, the Canadian Molson Coors Brewing Company and is the third-largest brewer in the United States. Coors is also renowned for operating the Golden, Colorado brewery, the largest single brewery facility in the world. Coors Brewing Company operates in the United States and Puerto Rico as part of <a href="https://sponsorpitch.com/sponsors/millercoors">MillerCoors</a>, a joint venture of SABMiller plc and Molson Coors Brewing Company.
About Property:
The University of South Carolina's 19 varsity sports teams are known as the "Gamecocks". The unique moniker is held in honor of Thomas Sumter, a South Carolina war hero who was given the name "The Carolina Gamecock" during the American Revolution for his fierce fighting tactics, regardless of his physical stature or the size of his regiment. A British General commented that Sumter "fought like a gamecock." While the men have traditionally been the Fighting Gamecocks and the women were previously the Lady Gamecocks, this distinction was discontinued in part to help eliminate gender bias in their athletic department, and to discount the oft-held misconception that their mascot is meant to honor/promote animal bloodsport in any way.