Snapshot
December 07, 2023

Coors Light signs on as official sponsor for Summerfest

Participating in this sponsorship deal:

Data Summerfest logo

About Sponsor:

The Coors Brewing Company is a regional division of the world's fifth-largest brewing company, the Canadian Molson Coors Brewing Company and is the third-largest brewer in the United States. Coors is also renowned for operating the Golden, Colorado brewery, the largest single brewery facility in the world. Coors Brewing Company operates in the United States and Puerto Rico as part of <a href="https://sponsorpitch.com/sponsors/millercoors">MillerCoors</a>, a joint venture of SABMiller plc and Molson Coors Brewing Company.

About Property:

Each year for 11 days, Henry Maier Festival Park comes alive with music from today’s hottest stars, regional favorites and emerging talent. The 23,000 capacity Marcus Amphitheater and 10 additional stages host over 700 bands, while fans can also enjoy over 40 diverse food and beverage vendors and four unique marketplaces. Set against the scenic Lake Michigan and downtown Milwaukee backdrops, Summerfest delivers a setting and experience like no other!

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