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November 06, 2014

Coral signs on as official sponsor for Chelsea FC

Participating in this sponsorship deal:

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About Sponsor:

Gala Coral Group Ltd is a British betting shop, bingo and casino operator owned by private equity houses Candover Investments, Cinven and Permira. In October 2005 it merged with Coral Eurobet for £2.18 billion. The acquisition made it the UK's third largest bookmaker and largest bingo operator. It also owns over 30 casinos. Coral will remain a brand and trading division of the new group.

About Property:

Chelsea Football Club are an English football club based in West London. Founded in 1905, they play in the Premier League and have spent most of their history in the top tier of English football. Chelsea have been English champions four times, FA Cup winners six times and League Cup winners four times. They have also been achieved European success, winning the UEFA Cup Winners' Cup twice.

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As part of the partnership, Coral plans to give Chelsea fans exclusive offers each week across its online, mobile and tablet platforms. Ahead of last Sunday's fixture against Manchester United, for example, the company doubled the price of a Chelsea victory. They went on to beat the reigning Premier League champions 3-1.
Read more at www.sportspromedia.com »
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