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January 29, 2018

Corona signs on as official sponsor for Kentucky Derby

Participating in this sponsorship deal:

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About Sponsor:

Corona Extra, better known as Corona and labeled as Coronita in Spain, is a brand of pale lager owned and produced by Cerveceria Modelo at a number of breweries in Mexico. It is one of the best-selling beers in Mexico and is one of the top-selling beers worldwide. Corona beer is available in over 170 countries. Corona is owned by <a href="https://sponsorpitch.com/sponsors/constellation-brands">Constellation Brands</a>.

About Property:

The Kentucky Derby is a Grade I stakes race for three-year-old Thoroughbred horses, held annually in Louisville, Kentucky, United States on the first Saturday in May, capping the two-week-long Kentucky Derby Festival. The race is one and a quarter mile at Churchill Downs. Colts and geldings carry 126 pounds and fillies 121 pounds . The race is known in the United States as "The Most Exciting Two Minutes in Sports" or "The Fastest Two Minutes in Sports" for its approximate duration, and is also called "The Run for the Roses" for the blanket of roses draped over the winner. It is the first leg of the US Triple Crown and is followed by the Preakness Stakes, then the Belmont Stakes. The horse must win all three races to win the Triple Crown. The attendance at the Kentucky Derby ranks first in North America and usually surpasses the attendance of all other stakes races including the Preakness Stakes, Belmont Stakes and the Breeders' Cup. For more information, see American Thoroughbred Racing top Attended Events.

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CHICAGO, Jan. 29, 2018 (GLOBE NEWSWIRE) -- Corona Extra® today proudly announced it has signed on as the Official Import Beer of the Kentucky Derby presented by Woodford Reserve, which occurs over Cinco de Mayo weekend for the next two years. This is the brand’s first sponsorship of the “most exciting two minutes in sports.” As the nation’s No. 1 imported beer that’s long-been synonymous with Cinco de Mayo celebrations, the brand will invite Kentucky Derby fans to join in the fiesta, too.
Read more at https://finance.yahoo.com »
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