Snapshot
November 06, 2014

Corona signs on as official sponsor for Los Angeles Clippers

Participating in this sponsorship deal:

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About Sponsor:

Corona Extra, better known as Corona and labeled as Coronita in Spain, is a brand of pale lager owned and produced by Cerveceria Modelo at a number of breweries in Mexico. It is one of the best-selling beers in Mexico and is one of the top-selling beers worldwide. Corona beer is available in over 170 countries. Corona is owned by <a href="https://sponsorpitch.com/sponsors/constellation-brands">Constellation Brands</a>.

About Property:

The Los Angeles Clippers is a basketball team in Los Angeles, California. They play in the Pacific Division of the Western Conference of the National Basketball Association . The club's home games are played at Staples Center, an arena shared with the Los Angeles Lakers of the NBA, the Los Angeles Sparks of the Women's National Basketball Association , and the Los Angeles Kings of the National Hockey League . The team has only had six winning seasons in its entire history, and only two since moving to Los Angeles in 1984. They have never won a division title or gotten past the second round of the NBA playoffs.

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NBA Team Valuations #22 Los Angeles Clippers 01.26.11, 06:00 PM EST Team Value1$305 milLos Angeles Clippers are owned by Donald Sterling, who bought them in 1981 for $13 mil.Player-costs-to-win ratio875CoachVinny Del NegroMetro area population12,874,800Revenue per fan916Media PartnersTVPrime TicketRadioKFWB AM 980National TV ratings rank1028Valuation BreakdownSport$133 milMarket$99 milStadium$46 milBrand Management$27 mil The skinny The Clippers posted a mark of 29-53 during the 2009-10 campaign, missing the playoffs for the fourth consecutive year. Since Donald Sterling bought the team in 1981 the Clippers have made the playoffs just four times, the worst record in the NBA over that span. The Clippers have one of the lowest payrolls in the league year-in, year-out, but still manage to get less bank for the buck than most teams. During each of the past four seasons the Clippers had a wins-to-player-costs ratio below 100, meaning the franchise generated less victories per dollar spent than the average NBA team. But the Clippers are also one of the NBA's most profitable teams because they pay very little rent at the Staples Center, consistently draw over 16,000 fans per game and have a decent local television deal with FSN Prime Ticket, despite their horrific performance on the hardwood.
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