Snapshot
November 06, 2014

Corona signs on as official sponsor for Universal Music Group

Participating in this sponsorship deal:

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About Sponsor:

Corona Extra, better known as Corona and labeled as Coronita in Spain, is a brand of pale lager owned and produced by Cerveceria Modelo at a number of breweries in Mexico. It is one of the best-selling beers in Mexico and is one of the top-selling beers worldwide. Corona beer is available in over 170 countries. Corona is owned by <a href="https://sponsorpitch.com/sponsors/constellation-brands">Constellation Brands</a>.

About Property:

Universal Music Group is an American multinational music company. It is the largest of the "big four" record companies by its leading market share and its multitude of global operations. Universal Music Group is a wholly owned subsidiary of French media conglomerate Vivendi.

Read More
Universal Music Latin Entertainment (UMLE) has partnered with beer brand Corona Extra in a Summer program that allows fans to visit a special Corona site, download music from UMLE’s catalog and compete for a series of prizes that range from signed guitars and CDs to concert tickets.
Read more at www.billboard.com »
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