Corum signs on as title sponsor for Major League Lacrosse (MLL)
Participating in this sponsorship deal:
About Sponsor:
Montres Corum Sàrl, commonly referred to as Corum, is a Swiss watchmaker based in La Chaux-de-Fonds, Canton of Neuchâtel. Founded in 1955, it makes high-quality and high-price watches, many of which are limited editions. The benchmark watch series for Corum is its "Admiral's Cup" series. The company is owned by Hong Kong-based Citychamp Watch & Jewellery Group Limited together with Eterna. Both of these Swiss watch companies are managed by Jérôme Biard, who was appointed on 1 September 2017.
About Property:
Major League Lacrosse, or MLL, is a professional men's field lacrosse league that is made up of seven teams in the United States and one team in Canada. The MLL was founded by Jake Steinfeld, Dave Morrow and Tim Robertson in 1998, and began regular season play in June 2001. Steinfeld is well known for creating the Body By Jake line of exercise equipment and videos. Morrow is a former All-American lacrosse player and the president of Warrior Sports.