Snapshot
July 18, 2019

Courvoisier signs on as official sponsor for Uninterrupted

Participating in this sponsorship deal:

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About Sponsor:

Courvoisier is a brand of cognac owned by Beam Inc. The production is now based in the town of Jarnac in the Charente department of France. Although no evidence exists that Courvoisier cognac was the favorite drink of Napoleon Bonaparte, who died in 1821, before Courvoisier was officially established by Felix Courvoisier in 1835, the company website claims the following:

About Property:

Uninterrupted gives athletes a platform to express themselves and communicate as more than just athletes. They are able to talk about unique issues from their own points of view. The company was founded by Lebron James and Maverick Carter.

Read More
Chicago, Ill. (July 10, 2019) - Courvoisier®, the most awarded cognac house*, and UNINTERRUPTED, the athlete empowerment brand founded by LeBron James and Maverick Carter, are proud to join forces on a first-of-its-kind, live athlete storytelling partnership called “UNINTERRUPTED Live: The Day Ones.” As part of the collaboration, Courvoisier and UNINTERRUPTED are empowering athletes to toast to their “day ones,” the individuals who have played an instrumental role in their journey to success through a live storytelling event and content series. “UNINTERRUPTED Live: The Day Ones” empowers athletes to own their narrative and express their point of view to offer viewers and fans a deeper, more authentic understanding of the athletes they admire. Alongside host Jemele Hill, storytellers Jason Collins, Al Harrington, Sue Bird and Taylor Rooks took the stage to share first-person memories and experiences in front of a live audience. We’re excited to partner with UNINTERRUPTED to launch this first-of-its-kind storytelling platform,” said Rashidi Hodari, Vice President of Marketing at Courvoisier. "Courvoisier was founded on the principle that we are a community, not a company. This collaboration is an incredible opportunity for us to encourage our fans to strive for their dreams while acknowledging those who helped them get there. 
Read more at https://www.beamsuntory.com »
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