Craft Brew Alliance signs on as official sponsor for Ironman Series
Participating in this sponsorship deal:
About Sponsor:
Craft Brew Alliance is a beer brewing company that brands its beers under the names Widmer Brothers, Redhook, Kona, and Omission. According to the Brewers Association, it is the 9th largest beer brewing company in the United States, based on 2012 sales volume. As of January, 2013, Anheuser-Busch InBev owned 32.2% of the business and is also the company's distribution partner and has two seats on its board of directors and special status in the company's board committees. As of August, 2010, Brothers Kurt and Rob Widmer, founders of Widmer Brothers beer, owned a combined 18%.
About Property:
An Ironman Triathlon is one of a series of long-distance triathlon races organized by the World Triathlon Corporation (WTC), consisting of a 2.4-mile (3.86 km) swim, a 112-mile (180.25 km) bicycle ride and a marathon 26.22-mile (42.20 km) run, raced in that order and without a break. It is widely considered one of the most difficult one-day sporting events in the world.[1][2][3]