Snapshot
November 06, 2014

Cricket Wireless signs on as official sponsor for Arizona State Fair

Participating in this sponsorship deal:

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About Sponsor:

Cricket Wireless is a prepaid wireless service provider in the United States. Cricket Wireless offers voice, text, and data and is a wholly owned subsidiary of AT&T Inc.

About Property:

The Arizona State Fair is an annual state fair, held at a permanent fairgrounds in Phoenix, Arizona. It was first held in 1884, but has had various interruptions due to cotton crop failure, the Great Depression era, and World War II years. Since 1946, the fair has been held regularly each year. It was a territory fair before Arizona was a state. The Arizona Exposition and State Fair (official name) is a self-supporting state agency, and receives all the monies from the state's General Fund. The fairgrounds serve as a host facility for a number of different tradeshows, events, and entertainment. The fairgrounds is the location for the Maricopa County Fair, the Arizona National Livestock Show, the Maricopa Home and Garden Show, and more. The Fair typically has around 75 carnival rides, 110 food booths, and 300 commercial sales booths. The Arizona State Fair is one of the top 5 state fairs in the country drawing well over a million visitors annually.

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Since 2006, sponsors have also become much more involved in promoting the fair itself with discount coupons and donated items, Yee said. She added that sponsors want real estate at the fair, and are investing heavily in promotions that get people to the fair as well as to the sponsor’s booth.
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