Snapshot
March 21, 2018
Crocs signs on as official sponsor for Snapchat

Participating in this sponsorship deal:

Crocs wordmark.svg Snapchat logo

About Sponsor:

Crocs, Inc. is a shoe manufacturer founded by 3 friends - Scott Seamans, Lyndon "Duke" Hanson, and George Boedecker, Jr. - to produce and distribute a foam clog design acquired from a Quebec company called Foam Creations. The shoe had originally been developed as a spa shoe. The first model produced by Crocs, the Beach, was unveiled in 2002 at the Ft. Lauderdale Boat Show in Florida, and sold out the 200 pairs produced at that time.

About Property:

Snapchat is a video messaging application created by Evan Spiegel, Bobby Murphy, and Reggie Brown,[3] when they were students at Stanford University .[4][5][6] Using the application, users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients. These sent photographs and videos are known as "Snaps". Users set a time limit for how long recipients can view their Snaps (as of September 2015, the range is from 1 to 10 seconds),[7] after which Snapchat claims they will be deleted from the company's servers.

Read More
NIWOT, Colo.--(BUSINESS WIRE)--Crocs, Inc. (NASDAQ: CROX), a global leader in innovative casual footwear for women, men and children, today kicks off the second year of its “Come As You Are” global marketing campaign. For 2018, “Come As You Are” transitions from an invitation to all one-of-a-kinds to a celebration of uniqueness and individuality, encouraging everyone to be comfortable in their own shoes. The campaign is led by a feature film-inspired musical starring a singing and dancing Drew Barrymore, with versions featuring the brand’s global celebrity cast.
Read more at https://www.businesswire.com »
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