Crown Royal signs on as official sponsor for Atlanta Hawks
Participating in this sponsorship deal:
About Sponsor:
Crown Royal is a blended Canadian whisky, 40% alcohol by volume, 80 proof. The brand is currently owned by Diageo, who purchased it when the Seagram portfolio was dissolved in the year 2000. It is the top-selling Canadian whisky in the United States.
About Property:
The Atlanta Hawks are an American professional basketball team based in Atlanta, Georgia. They are part of the Southeast Division of the Eastern Conference in the National Basketball Association .
ATLANTA -- The Atlanta Hawks Basketball Club and Crown Royal are joining forces to honor military personnel with a first-of-its-kind premium seat experience on March 5, today announcing the “Crowning Courage” event for the team’s 1 p.m. matchup with the Indiana Pacers. Veterans and active duty troops will receive recognition from Hawks and Crown Royal executives at a private pregame brunch, as well as in-game acknowledgement, custom team apparel and courtside seats for themselves and a guest.
Read more at www.nba.com »
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