Crown Royal signs on as presenting sponsor for Big Muddy Blues Festival
Participating in this sponsorship deal:
About Sponsor:
Crown Royal is a blended Canadian whisky, 40% alcohol by volume, 80 proof. The brand is currently owned by Diageo, who purchased it when the Seagram portfolio was dissolved in the year 2000. It is the top-selling Canadian whisky in the United States.
About Property:
Every Labor Day weekend, St. Louis’ historic Laclede’s Landing hosts over 60,000 people from around the country for the Big Muddy Blues Festival. This outdoor festival attracts an eclectic audience with the intention of celebrating the indigenous art from known as “the Blues.” Big Muddy provides a platform for a wide range of artists who represent extensions of the Blues genre, such as, soul, R&B, rockabilly, gospel and jazz. Now in its 18th year, the region’s largest Blues music event features over 18 hours of music with 30+ bands on three stages throughout the cobblestone streets of Laclede’s Landing while boasting the Big Muddy itself as the iconic river backdrop for the weekend.