Crown Royal signs on as title sponsor for Verizon 200
Participating in this sponsorship deal:
About Sponsor:
Crown Royal is a blended Canadian whisky, 40% alcohol by volume, 80 proof. The brand is currently owned by Diageo, who purchased it when the Seagram portfolio was dissolved in the year 2000. It is the top-selling Canadian whisky in the United States.
About Property:
The Verizon 200 at the Brickyard is an annual NASCAR Cup Series points race held at Indianapolis Motor Speedway in Speedway, Indiana. The inaugural race was held in 1994 as the Brickyard 400, and was the first race other than the Indianapolis 500 to be held at the Indianapolis Motor Speedway since 1916. In its inaugural running, the Brickyard 400 became NASCAR's most-attended event, drawing an estimated crowd of more than 250,000 spectators. The race also pays one of NASCAR's highest purses. From 1994 to 2020, the race was held on the 2.5-mile oval, for a distance of 400 miles. Beginning in 2021, the race will take place on the combined road course and run a distance of 200-mile (321.869 km).