Crown Royal signs on as official sponsor for Houston Livestock Show & Rodeo
Participating in this sponsorship deal:
About Sponsor:
Crown Royal is a blended Canadian whisky, 40% alcohol by volume, 80 proof. The brand is currently owned by Diageo, who purchased it when the Seagram portfolio was dissolved in the year 2000. It is the top-selling Canadian whisky in the United States.
About Property:
The Houston Livestock Show and Rodeo, also called RodeoHouston or abbreviated HLSR, is the world's largest live entertainment and livestock exhibition. It also includes the richest regular-season rodeo event. It has been held at Reliant Stadium in Houston, Texas, since 2003. It was previously held in the Astrodome.
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Read more at rodeohouston.com »
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