Snapshot
April 17, 2024

Crown Royal signs on as for Houston Livestock Show & Rodeo

Participating in this sponsorship deal:

Data E1je4 ls 400x400

About Sponsor:

Crown Royal is a blended Canadian whisky, 40% alcohol by volume, 80 proof. The brand is currently owned by Diageo, who purchased it when the Seagram portfolio was dissolved in the year 2000. It is the top-selling Canadian whisky in the United States.

About Property:

The Houston Livestock Show and Rodeo, also called RodeoHouston or abbreviated HLSR, is the world's largest live entertainment and livestock exhibition. It also includes the richest regular-season rodeo event. It has been held at Reliant Stadium in Houston, Texas, since 2003. It was previously held in the Astrodome.

Comparable Deals
Nearby Deals

View cost of comparable deals

Signup as Professional
Deal Analysis

View Deal Details

Signup as Professional
People
<2>View Deal Makers Signup as Professional