Crown Royal signs on as for Indianapolis Motor Speedway
Participating in this sponsorship deal:
About Sponsor:
Crown Royal is a blended Canadian whisky, 40% alcohol by volume, 80 proof. The brand is currently owned by Diageo, who purchased it when the Seagram portfolio was dissolved in the year 2000. It is the top-selling Canadian whisky in the United States.
About Property:
The Indianapolis Motor Speedway, located in Speedway, Indiana (an enclave suburb of Indianapolis) in the United States, is the home of the Indianapolis 500-Mile Race and the Brickyard 400. It has existed since 1909, and is the original Speedway, the first racing facility so named. With a permanent seating capacity for more than 257,000 people, it is the highest-capacity stadium-type facility in the world.
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