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December 20, 2016

Crunch Fitness signs on as licensee for Cristiano Ronaldo

Participating in this sponsorship deal:

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About Sponsor:

Crunch Fitness is an American chain of fitness clubs with locations in the United States, Puerto Rico and Australia. In clubs, members have access to innovative group fitness classes, state-of-the-art equipment, personal and group training, full service locker rooms and much more. Select locations offer an exclusive Crunch retail line that can also be purchased from the Crunch online store.

About Property:

Cristiano Ronaldo dos Santos Aveiro,[2] OIH, (born 5 February 1985),[3] commonly known as Cristiano Ronaldo, is a Portuguese footballer who plays as a forward for Spanish La Liga club Real Madrid and who serves as captain of the Portuguese national team. Ronaldo became the most expensive footballer in history after moving from Manchester United to Real Madrid in a transfer worth £80 million (€93.9 million/$131.6 million). In addition, his contract with Real Madrid, in which he is paid €12 million per year, makes him one of the highest-paid footballers in the world,[4] and his buyout clause is valued at €1 billion as per his contract.[5]

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NEW YORK, Dec. 19, 2016 /PRNewswire/ -- Crunch, the U.S.-based health club chain best known for making serious fitness fun is thrilled to announce the launch of CR7 clubs, a new fitness initiative in collaboration with International Soccer Star Cristiano Ronaldo.  The first CR7 gyms and the new partnership itself bring an amazing franchise opportunity to the Spanish fitness market. The venture combines Crunch's "No Judgments" philosophy with Ronaldo's CR7 Live Life Fit attitude, taking their trademark fusion of fitness meets athletics to a global level, starting in Madrid, Spain. 
Read more at finance.yahoo.com »
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