Snapshot
November 06, 2014

CSX Corporation signs on as official sponsor for Front Row Motorsports

Participating in this sponsorship deal:

Data Data?1415807085

About Sponsor:

CSX Corporation was formed in 1980 by the merger of Chessie System and Seaboard Coast Line Industries and eventually merged the various railroads owned by those predecessors into a single line that became known as CSX Transportation. Based in Richmond, Virginia, USA after the merger, in 2003 headquarters moved to Jacksonville, Florida. The chairman, president, and chief executive officer since 2003 is Michael J. Ward.

About Property:

Front Row Motorsports is a team that competes in the NASCAR Sprint Cup. The team began running part-time in 2004 as Means-Jenkins Motorsports under a partnership with Jimmy Means and restaurant entrepreneur Bob Jenkins, with Jenkins becoming the full team owner in 2005. For the 2012 season, Front Row Motorsports will field the no. 34 Maximum Human Performance Ford Fusion for David Ragan, the no. 38 ModSpace Ford for David Gilliland and the no. 26 for Josh Wise.

Activation Locations
Read More
Ragan, a seasoned safety messaging spokesperson, is happy to be pairing up with CSX at Front Row Motorsports. "It's important for all of us to be safe around railroad crossings and tracks. Far too many incidents occur each year simply because people don't recognize the danger associated with taking unnecessary changes around railroads," Ragan said. "I'm glad CSX is bringing this issue to the forefront of the NASCAR fan base and I'm honored to champion their message."More than 2,000 crossing collisions occurred in the U.S. in the most recent year for which statistics are available, and more than 400 pedestrians were killed on the nation's railroad tracks. "Play it Safe" is a CSX safety campaign that is online, at NASCAR events, and on college campuses."We're pleased to join with Front Row Motorsports and David Ragan to show people that the injuries and fatalities associated with crossing collision and trespassing on railroad tracks are completely avoidable if you play it safe," said Cliff Stayton, director-community affairs and safety. "David's work on distracted driving and other safety messages makes him the right spokesman for CSX's campaign."Chief Marketing Officer Robin Johnson welcomes CSX to Front Row Motorsports for the 2013 season. "CSX is not only a leading transportation provider, but a leader in safety initiatives," Johnson said. Marketing Director Mike Laheta added, "I'm encouraged with the sponsorship landscape that is shaping up for 2013. Adding a highly respected Fortune 250 company like CSX to our sponsorship base is evidence of the value proposition here at FRM."PaddockTalk Perspective
Read more at paddocktalk.com »
Comparable Deals
Nearby Deals

View cost of comparable deals

Signup as Professional
Deal Analysis

View Deal Details

Signup as Professional
People
<2>View Deal Makers Signup as Professional