Participating in this sponsorship deal:
About Sponsor:
Ctrip.com International Ltd. (CTRP) was founded in 1999 in Shanghai, China. The company is a leading provider of travel services including accommodation reservation, transportation ticketing, packaged tours and corporate travel management. Ctrip’s market cap has grown by more than 30 times since its listing on the NASDAQ Stock Exchange in 2003. In 2014, the company’s gross transaction value reached USD24.5 billion and total commission revenue reached USD1.3 billion.
About Property:
Silk Road Project, Inc. is a not-for-profit organization, initiated by acclaimed cellist Yo-Yo Ma in 1998, promoting collaboration among artists and institutions, promoting multicultural artistic exchange, and studying the ebb and flow of ideas among different cultures along the Silk Road. The Project encompasses a number of artistic, cultural and educational programs. It has been described as an "arts and educational organization that connects musicians, composers, artists and audiences around the world" and "an initiative to promote multicultural artistic collaboration."