Cure Auto Insurance signs on as naming rights partner for Cure Insurance Arena
Participating in this sponsorship deal:
About Sponsor:
Located in Princeton and originally known as New Jersey Citizens United Reciprocal Exchange (NJ CURE), CURE is a not-for-profit direct writer of auto insurance providing thousands of responsible drivers an alternative to "for- profit" insurance companies. Now that the company has expanded outside of New Jersey, the original name was changed from NJ CURE to CURE Auto Insurance. Although certain aspects of the auto insurance crisis of the 1980's have passed, the overbearing high cost for auto insurance has not. As CURE continues its efforts to keep the Exchange free from high-risk drivers and vigorously defend against fraudulent claims, it will lead the way as the NOT-FOR-PROFIT solution for responsible drivers and the "CURE" for the continuously evolving auto insurance problems.
About Property:
The CURE Insurance Arena is a $53-million, 10,500-seat arena in Trenton, in the U.S. state of New Jersey. It hosts events including shows, sporting events and concerts.