Dairy Queen signs on as official sponsor for Discovery Channel's Shark Week
Participating in this sponsorship deal:
About Sponsor:
Dairy Queen, often abbreviated DQ, is a chain of soft serve and fast food restaurants owned by International Dairy Queen, Inc, which also owns Orange Julius and Karmelkorn.[4] The name "Dairy Queen" is taken from the name of their soft serve product, which the company refers to as "Dairy Queen" or "DQ". The first Dairy Queen store opened in 1940 in Joliet, Illinois.[5] The company's corporate offices are located in Edina, Minnesota.[6][7]
About Property:
The Discovery Channel's Shark Week, which first aired on July 17, 1988, is a week-long series of feature television programs dedicated to sharks. Shark Week is held annually, normally running in July or August. Shark Week was developed to help the average person have a greater respect for sharks. Shark Week is now broadcast in over 72 countries. Shark Week is promoted heavily via social networks like Facebook and Twitter.