Snapshot
February 18, 2021

Dakine signs on as official sponsor for Alterra Mountain Company

Participating in this sponsorship deal:

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About Sponsor:

Dakine is an American outdoor clothing company specializing in sportswear and sports equipment for alternative sports based in Hood River Oregon. Founded in Hawaii, the name comes from the Hawaiian Pidgin word "da kine" (derived from "the kind"). Now based in Hood River, Oregon (products are manufactured overseas), the company also sponsors athletes from the lifestyle and sporting fields of skiing,[1] biking,[2] windsurfing,[3] kiting,[4] snowboarding,[5] surfing,[6] and skateboarding.[7]

About Property:

Alterra Mountain Company is a family of 12 iconic year-round destinations, including the world’s largest heli-ski operation, offering the Ikon Pass, the new standard in season passes. The company owns and operates a range of recreation, hospitality, real-estate development, food and beverage and retail businesses. Headquartered in Denver, Colorado, Alterra Mountain Company’s locations include five U.S. states and three Canadian provinces: Steamboat and Winter Park Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Deer Valley in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia.

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