Snapshot
April 15, 2015

DCB Bank signs on as official sponsor for Kings XI Punjab

Participating in this sponsorship deal:

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About Sponsor:

DCB Bank Ltd. (Formerly Development Credit Bank Ltd.) is a private sector scheduled commercial bank in India. It has a network of 153 branches[5] and 290 ATMs in the country.[6] It offers products to individuals, small and medium businesses, rural banking and mid corporates across its branch network.

About Property:

Kings XI Punjab is a cricket team based in Mohali, Punjab. It is jointly owned by leading Bollywood actress, Preity Zinta, Wadia Group scion, Ness Wadia, Dabur’s Mohit Burman and Karan Paul. The team plays its home matches at the PCA Stadium, Mohali. Since 2010 IPL, they have been playing some of their home games at Dharamsala as well.

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MUMBAI: DCB Bank has come onboard as the official partner for Kings XI Punjab for this season of the Indian Premier League (IPL). As part of the partnership, DCB Bank’s logo will be a part of the team’s jersey.    DCB Bank managing director Murali M Natrajan said, “DCB Bank is delighted to partner with the Kings XI Punjab. It is a wonderful team and performed extremely well in the last season. Kings XI Punjab has passion, energy and commitment. DCB Bank relates to these values. We believe our partnership will enhance customer and employee experience. We are confident that Kings XI Punjab will put up a great show in the current season as well.”   Natrajan added, “India loves cricket and IPL has gained immense popularity from its launch. This is an interesting opportunity for DCB Bank to engage with employees and customers. Moreover, as official partner, it is likely to give visibility to DCB Bank branch locations in Punjab, such as Faridkot, Ferozpur, Jagraon, Jalandhar, Ludhiana, Malerkotla and Nabha as well as key markets of Haryana, Delhi and Rajasthan in the north and Pune in the west.”   Kings XI Punjab COO Fraser Castellino added, “We are really happy to welcome on board DCB Bank and extend a special welcome to them. We stand committed to delivering a solid on-ground performance and hope this will help our partners benefit from their association with Kings XI Punjab.”    With this, Kings XI Punjab now has 22 sponsors in the eighth season of the IPL.  
Read more at www.indiantelevision.com »
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